The Secrets of Dan Koe $1,855,950 Sales Page
How to Sell an Online Course | Dan Koe Content Strategy
11/09/2024
What’s the secret to getting $1,855,950 from just one page?
If you’re struggling to convert sales page visitors into buyers, you’re not alone.
Every entrepreneur has faced this even after driving great traffic to their page.
But they’re missing one important thing:
If your sales page doesn’t make people want to keep reading, they’ll click away.
And when that happens, you’ve wasted:
- Hours writing and tweaking your page.
- Money and effort driving traffic to it.
- Huge scaling opportunities.
But there’s good news:
You can use a simple framework to grab attention, build desire, and get more conversions.
And it’s the same strategy Dan Koe used to drive over $1.85 million in sales.
I’m about to reveal 3 secrets from Dan’s sales page that you can steal to skyrocket your sales.
Outcome-Focused Headline
Your headline is your first (and maybe only) shot at grabbing attention.
You could have the best offer in the world, but if your headline doesn’t hook them, they’ll never scroll down.
Dan’s headline does a great job of highlighting the biggest outcome of his offer while also tapping into fear:
“Be ready for the recession”
He backs this up by addressing extra benefits:
- Save $42,599 on expenses.
- Get results in under 4 years.
- Simplify with his 2-Hour Ecosystem Template.
What makes this stand out?
It avoids a common mistake: leaving readers confused about what the “recession-proof skill” is.
He spells it out clearly:
Learn High-Impact Digital Writing.
State the Problem
Every great sales page hits hard on emotions. People won’t care until you make them feel something.
Dan’s page leads with a powerful fear-based statement:
“The world is shifting. Are you irreplaceable?”
Instantly, this hits the reader’s fear of becoming obsolete.
He sharpens the pain by adding urgency: “52% of labor jobs will be phased out in the next 10 years.”
At this point, you’re already thinking, “If I don’t act now, I’ll be left behind.”
And these are the 2 first parts of the PAS framework (Problem-Agitate-Solution)
It starts by creating emotional engagement to keep the audience reading and interested.
Your sales page has to dig into your audience’s pain and position your offer as the solution they’ve been looking for.
Solve the Problem
Once you’ve grabbed their attention, it’s time to present your solution.
But it’s not enough just to say, “Here’s what I offer.”
Your audience is skeptical, they’ve probably seen a hundred other sales pages making similar promises.
To start gaining their trust you need to answer this:
Why it works?
Don’t just show results,
Explain the logic behind your method.
Dan does this by showing how writing underpins every successful online business.
Why is it better?
You don’t need long paragraphs here.
Dan makes it simple by contrasting his system with competitors, showing why his approach is faster and more effective.
How it works?
Show a simple, step-by-step process that makes success feel achievable.
Dan explains how his system takes just 1 hour a day, setting realistic expectations and making it sound doable.
3 Things That You Can Start Doing Right Now
1. Highlight the biggest outcome:
Be specific. A headline like “Lose 30 pounds in 2 weeks” is more powerful than “Lose weight.”
2. Make the outcome irresistible:
Emphasize how it’s easy, fast, and affordable.
3. Use the PAS framework:
Craft your sales page around Problem, Agitate, and Solution.
Answer key questions like why your offer works, why it’s better, and how it works.
Steal these three hacks from Dan Koe to make your sales page convert more traffic into sales.
