The Page That Makes Matt Lakajev Get Leads On Autopilot
How to Sell an Online Course | Dan Koe Content Strategy
06/11/2024
Matt Lakajev has +50K followers and, has helped 500+ clients.
And still counting.
But what is it that allows him to consistently get leads to it’s funnel?
I spent the last week analyzing his landing page structure to uncover the secrets behind it.
And I’ll breakdown how Matt Lakajev makes his landing pages convert.
So you can do the same to get more leads and grow your email list.
Header Section
Your header is your first and only chance to make an impression.
80% of website visitors decide if they want to keep scrolling in the first 10 seconds.
So, you must hook them right from the start.
Here’s how Matt did it:
Answer the Most Important Question
The “Why” section answers the critical question:
“Why should I care about this?”
Your goal here is to build credibility and create a desire.
Here’s how Matt did it:
Breakdown the Value
Your breakdown section sets clear expectations for what visitors will gain.
It’s vital for eliminating confusion.
This transparency helps build trust and encourages visitors to take action.
Knowing exactly what they’re signing up for.
Make Them Take Action
Your Call-To-Action (CTA) is the crucial step that drives conversions.
It should provide clear instructions on what to do next.
Most CTAs are too vague.
You need to emphasize the value they’ll gain on the other side of the action.
Make your CTA compelling by reminding visitors of the transformation they’ll experience.
