Steal The System That Top Creators Use To Sell 24/7
How to Sell an Online Course | Dan Koe Content Strategy
02/10/2024
What do creators like Justin Welsh and Dakota Robertson have in common?
Besides not following me…
There’s something you’re missing.
No, it’s not just the content they create
It’s an automated sales system that works for them even when they’re in a deep sleep session.
You can also call them sales funnels or…
The best salesman you can hire.
Working 24/7, never getting tired.
I’ve been studying the top sales funnels since COVID became more than flu.
And today I’ll tell you each step of this system so you can steal it.
I get it, at the start, everything sounds confusing and time expensive.
But I have good news for you…
I came up with a step-by-step system that anyone can use to:
Turn their content into more than just likes.
Grow their business even when they’re sleeping.
Start becoming a trusted authority in their niche.
This system simplifies everything I know about sales funnel and their steps.
So instead of giving you a complicated list of tasks and automations.
I’ll share with you the SCALE framework.
So you can start turning your impressions into sales 24/7.
S – Sources of Traffic
You can have the best offer ever created.
But if nobody knows about it.
It doesn’t exist.
You need to get traffic into your sales funnel to know if it works.
I’m sure you know this.
The best way to get traffic is with content on social platforms.
But what most creators tend to forget is that they should be using every post to run traffic into their funnel.
Leverage your content and make posts that:
Showcase your skills.
Solves problems for your ideal clients.
Talks about your personal/clients achievements.
And offer even more value to them.
C – Connect With Value
Now, if you’re making content or running ads.
But if you’re sending your hard-earned traffic to a blank Calendly link,
You’re losing more than 79% of your potential clients. -Hubspot
Before people even think to buy from you, they need to know you’re worth it.
And the best way to do this is by giving upfront value.
The best way you can do this is with a lead magnet.
A valuable resource like an ebook, template or even an audit call.
Will give your lead enough to show you know what you’re talking about.
A – Amplify Trust
People don’t trust brands, they trust people.
After you get their contact information in exchange of your free resource.
You need to keep building a connection between you and their mind.
In fact the Rule of 7 says:
“People need to hear or see a brand’s message at least 7 times before they make a purchase decision.”
The best way to do this is with Email Sequences.
Why is this the bet way?
Because of 2 facts about email:
Has the best return on investment. (Around $36 for every $1 spent)
Converts 3x better than social media. (Plus you don’t rely on an algorithm)
It can be automated to save you time.
There’s lots of email types and sequences you can make but because I like to simplify my life…
The 3 key goals of email sequences are:
Building more trust with stories and personal contact.
Build authority with more free value.
Build desire with soft selling messages.
L – Lead to Action
It’s time to make the pitch.
After you follow up and build trust with your leads.
The final step in your customer’s journey is to become a customer.
By now they already have some trust in you.
But they will still have some doubts.
These are the doubts you need to clarify with your sales page.
In short your sales page should answer:
What you’re offer is?
Why they should care?
Why they should get it from you?
A sales page could sell more than a product.
It can also sell another kind of action.
Like in the next example where it’s selling a call.
E – Enhance the System
Yes, I know you want to apply this and go to sleep to wake up with 100 sales in your notifications.
But there’s one important step that nobody should forget.
The truth is…
The system that your favourite top creator has right now is their 50+ try.
No funnel it’s perfect at the beginning.
A high-converting funnel it’s made of learning, improving, and repeating.
So the last step of the framework and what I consider it to be the most important step is that…
You need to improve your funnel with data.
See in what step you’re getting less conversions.
Try 1 change at a time and check the results.
If there’s no improvement, try something else.
