How Dan Koe Sells a Course
How to Sell an Online Course | Dan Koe Content Strategy
04/09/2024
Can you make more than $1M with a low-ticket course?
Dan Koe has proven it’s possible, making 6 figures with a $150 course
So today I’ll tell you exactly how he uses content to attract and sell his course.
You’ll learn:
1. How the way he frames his content makes you want his course
2. How everything he talks about relates directly to what he teaches
3. And how he turns that into a whole week of posts on all platforms
And at the end I’ll give you 3 actionable tips that you can start using right now, so you can start:
- Growing a fan base
- Attract more people to your offer
- Get more sales
Without having to lose your mind creating content for your business.
So let’s breakdown his content strategy
The Big Idea
There’s a common theme that you can see in every piece of content that Dan Koe makes
And it’s something that people overlook,
But it’s crucial to do it before you even start planning your content
He’s always either talking about the Philosophy of Self-Development or
How anybody can make a living following their interests
But how does that sell a course about writing and growing on social media?
The reason why his whole strategy works
It’s because he is selling you the concept and not the product.
“Do you want to have a meaningful life where you can follow your interests?
Then a job where you can explore your curiosity will be right for you
Would be great if you find a business model where you could make your money by writing about the thing you like.
Oh by the way I have a course that teaches you how to do exactly that”
Attaching your offer to a big idea and then positioning it as the way to reach that idea will make your offer easier to market and sell.
Because now you’re selling people an opportunity to reach something they desire.
How many videos tell you “How to get more sales, how to have more views in your reels”?
You’re used to that,
But if suddenly you see a post that tells you “how to make a living out of the things you love”
That will break the pattern and grab your attention.
One Piece to Rule Them All
Now that you understand that we can start looking at how he writes his content always thinking about that big idea.
Each week he uses 1 long-form piece of content in the form of a newsletter and a YouTube video.
Where he gives valuable information to his audience.
And by valuable I mean things that they do to solve a problem
And we can see how he uses the big idea in everything he writes
Let’s see some of his posts:
The Best Way To Grow On Social Media (From Zero Followers & Experience)
Here he’s talking about growing on social media but he still says it as a philosophical matter and that it is what makes it unique
His long-form content makes 2 things:
1. Give value to his audience
2. Educates them on a new way of thinking
Indirectly selling his offers.
Also in the letter he gives you value because he tells you how to do A by doing B but now you don’t know how to B.
That’s where the course comes in.
Divide and Conquer
We can see here how he uses the ideas from his newsletter to make more long and short-form content.
And because these ideas come from the big idea, they will have the same impact as the big piece of content
He has proved that those ideas worked in his Newsletter,
So he keeps giving you the same ideas but from a different angle.
In this carousel he starts talking about the idea of how important is to learn to write.
Then he slowly educate their audience to finally call them out to read the whole newsletter.
You can see in this post that he takes the same text in the carousel and turns it into a short-form post.
And at the same time is the same text that you can find in his newsletter.
Notice how he never start saying here are 5 tips on how you can grow on social media.
He always talks from the big idea perspective first.
3 Things That You Can Start Doing Right Now
Now what you can do to apply this to your own content strategy
1. Understand the big idea of your offer.
• How does your offer help your audience
• What they can accomplish after they buy in the long run
2. Start with 1 big piece of content.
Make sure it helps your audience to solve a problem and also educates them in your big idea.
3. Repurpose the long-form content into short-form content.
As long as you follow the best practices of each platform you’ll be alright because you have tested and proved that those ideas are good in the big piece of content.
