5 Headlines You Should Steal to Boost Your Sales
How to Sell an Online Course | Dan Koe Content Strategy
09/10/2024
Want to stop losing 80% of your leads before they even scroll?
I know how much work you put into it.
You’ve spent hours crafting a beautiful sales page
Stunning visuals, compelling copy, amazing and lengthy testimonials
But none of that matters if no one reads it.
The harsh reality?
Most leads never even scroll past your headline.
In fact, your headline is the bouncer at the door.
If it doesn’t grab attention immediately, your visitors won’t step inside, and they certainly won’t take action.
Without a powerful headline, you’ll get:
- Leads that bounce off your page in 10 seconds or less.
- Low conversion rates that are losing money every single day.
- Wasted effort driving traffic that never converts.
But here’s the good news:
I’ve spent years obsessing over high-converting headlines.
When done right, a compelling headline can stop the scroll, spark curiosity, and get readers glued to your offer.
In this newsletter, I’m sharing 5 headline formulas that high-performing funnels use to boost conversions.
Formulas you can steal and implement today.
Ready to boost your sales and make your efforts worth it?
Let begin.
The Promise
Why it works?
This headline captures attention by clearly stating a tangible outcome:
Mastering a skill.
The word “craft” implies a level of artistry and expertise, meaning that learning it on your own will be hard.
“Systemized” suggests that the approach is structured and easy to follow.
The specificity of the skill name (“YouTube Scriptwriting”) targets a niche audience, making it immediately relevant.
Template
Master the craft of [specific skill] in [context].
Example
“Master the art of quick meal prepping for weight loss.”
“Master the fundamentals of effective social media marketing.”
“Master the art of creating irresistible product descriptions.”
Simple and Direct
Why it works?
This headline is straightforward and to the point.
It tells the lead exactly what they will learn and how quickly they can expect to achieve results.
“Just” softens the time commitment, making it seem achievable for anyone.
Template
Learn [specific skill] in just [time frame].
Example
“Learn healthy meal prep in just 7 days.”
“Learn social media strategies in just 21 days.”
“Learn to write compelling copy in just 10 days.”
Time Benefit
Why it Works?
This headline highlights a major benefit:
Speed.
By condensing years of experience into a short learning period, it promises efficiency.
Also promising proven strategies, building more trust.
“We learned these lessons the hard way” adds credibility and empathy, making it relatable.
Template
We’ll help you [achieve a goal] way faster – [offer] condenses [years of experience] into [short time frame].
Example
“We’ll help you boost sales way faster – our course distills years of e-commerce success into easy-to-follow steps.”
“We’ll help you grow your brand way faster – this guide condenses 10+ years of marketing experience into just 30 pages.”
Unique Proposition
Why it works?
This headline stands out because it offers a unique perspective on a common problem:
Life management.
Knowing how many similar templates are in the market, it needs to make it feel unique.
“Aesthetic” appeals to emotions and personal taste.
While the promise of adaptability adds value by suggesting it can be customized to anyone.
Template
The most [adjective] way to [solve a problem] – A [description of the solution] designed to help you [achieve a specific outcome].
Example
“The most delicious way to lose weight – a simple meal plan designed to help you enjoy food while shedding pounds.”
“The most innovative way to engage your audience – a tailored strategy designed to captivate your followers.”
“The most persuasive way to sell online – a proven formula designed to convert browsers into buyers.”
Easy Success
Why it works?
This headline promises success with minimal effort.
“Blueprint” suggests a clear, step-by-step plan.
Making it sound approachable and achievable to anyone who follows it.
While a specific time frame (2024) creates urgency and relevance.
Template
Build a [desired outcome] in [specific time] – Complete blueprint for [process].
Example
“Build your dream body in 2025 – Complete blueprint for starting your fitness journey.”
“Build a thriving community in 2025 – Complete blueprint to start and grow your skool community”
“Build a successful e-commerce brand in 2024 – Complete blueprint for creating engaging product pages.”
