3 Sales Page Mistakes Costing You 70% of Your Sales
How to Sell an Online Course | Dan Koe Content Strategy
13/11/2024
So, you’ve created the perfect product, drive traffic to your sales page, and then…
No sales.
You’ve put time, effort, and resources into an amazing offer, but conversion rates remain low.
This is an all-too-common scenario.
Why?
Most of the time, it comes down to three common mistakes killing conversions on the last step of your funnel: the sales page.
Today, I’ll show you the 3 sales page mistakes that are keeping you from turning visitors into conversions with examples of top-performing pages.
Mistake 1: Revealing The Price Too Early
One of the biggest mistakes?
Gifting your price before showing the value.
But why this doesn’t work?
Dropping the price right off the bat can feel “sales-y,” and it gives people nothing to compare that price to.
Making it feel like a larger expense.
Take Dan Koe’s 2-Hour Writer sales page as an example.
He builds up the value through storytelling, testimonials, and benefits before finally revealing the price.
By that point, the audience sees the transformation they’ll achieve, and the cost feels justified.
Mistake 2: Skipping Social Proof
Without social proof, you’re missing out on one of the most powerful persuasion tools out there.
People trust the experiences of others like them, and seeing results others have achieved can push them from “interested” to “I need this.”
Consider Farouk Bacha’s Social Proof Wall:
He highlights:
- Client testimonials.
- Case studies.
- Transformation stories.
This shows potential buyers that real people have experienced real success, boosting their confidence to convert.
Mistake 3: Not Using Urgency or Scarcity
Too many sales pages rely on discounts alone to create urgency.
Which can cheapen the offer and exhaust potential revenue.
Instead, create authentic scarcity and urgency without necessarily relying on discounts.
Look at Dakota Robertson’s page as an example.
He frames scarcity by highlighting that each day, more creators enter the space, making it harder to stand out.
This gentle reminder of competition naturally creates urgency and scarcity without a single discount.
You can also add elements like limited-time bonuses or a “spotted in action” section to show real people using your product.
Giving your visitors that small nudge they need to make a quick decision.
3 Things That You Can Do Right Now
Delay the Price Reveal: Start with the problem and solution first, then build the value so the price feels justified.
Add Social Proof Sections: Think about where you can strategically place testimonials or case studies on your page.
Use Natural Urgency: Find a way to remind your audience of the opportunity cost. What are the consequences if they don’t take action?
These three fixes will keep your audience engaged, trusting, and ready to make a buying decision.
Helping you turn your sales page into a 24/7 conversion machine.
Hey, I’m Alan Perce
I help founders and solopreneurs create the perfect sales funnel that will turn their audience into profit 24/7.
With researching, testing, and refining I’ll create the right sales system for your business growth.
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