3 Landing Page Sections to 2x Your Leads
How to Sell an Online Course | Dan Koe Content Strategy
02/10/2024
There’s one overlooked idea that 95% of service sales pages lack:
The fact that you’re solving a problem.
If you don’t remind your audience why solving their problem matters, they might not feel the urgency to take action.
A strong reminder of their pain can be the difference between conversion and a lost sale.
Most sales pages mention the problem in a small section or just in the headline.
But without a constant emotional reminder of what the problem means, they may scroll through your offer and leave without making a decision.
That’s why today I’ll show you three powerful sections on Video Power Sales Pages that you can use to double your leads.
Remind Them Why They’re Here
Your audience didn’t stumble onto your sales page by accident.
They arrived because they have a specific problem they desperately want to solve.
Now’s the time to remind them why this problem matters.
Ask yourself, what will happen if they don’t act?
This is your opportunity to build up the urgency:
- What opportunities they’re missing?
- What are their daily frustrations?
- What happens if they’re left behind by competition?
When you paint these painful realities, you help them confront the cost of inaction.
With this, you’ll shift their mindset from “I’ll deal with this later” to “I need to fix this now.”
What They Will Get
Give them a hint of the future.
After making them face their pain, offer a vivid vision of the solution.
You’re not just selling a product or service
You’re selling transformation.
What will their life or business look like after they’ve worked with you?
Take the problems that they’re struggling with and tell them what happens after they solve them.
Be specific about how you’ll deliver this transformation.
The more tangible and vivid the outcome, the more compelling it becomes.
Also tie this vision back to their deeper desires: security, freedom, peace of mind.
Help them feel what life will be like on the other side of their struggles.
Readable Results
Your promises are powerful but numbers are undeniable.
People trust results they can quantify, so this is where you show the cold, hard proof.
What measurable successes have your past clients experienced after working with you?
For example:
- Increased revenue by 45% for a small business in 3 months.
- Cut down project timelines by 30% through automation tools.
- Helped an entrepreneur double their client base without increasing work hours.
These numbers not only make your claims more believable but also give your audience something concrete to aspire to.
They can picture themselves hitting those same numbers.
Even better, use social proof where possible.
When prospects see others like them achieving results, they’ll think “If this worked for them it will work for me”.
3 Things That You Can Do Right Now
1. Add a Clear Pain Reminder Section
Start your sales page by highlighting the specific pain points your audience is facing.
Use short and impact sentences to paint a picture of their current struggles
Like missing out on opportunities, feeling stuck, or falling behind.
Make sure they feel the urgency to act now.
2. Use Before-and-After Scenarios
Use side-by-side comparisons like:
Before: “Overwhelmed and stuck.” – After: “Making $10k/month and working less.”
This will help them visualize the transformation they’ll experience.
3. Share Simple, Measurable Wins
Think of the 3 stats that your clients want more.
For example, if you’re a web design agency this would be:
Conversion Rate, visitors and average session duration.
These simple tweaks can create a more engaging and persuasive sales page that speaks directly to your audience’s needs and shows them the results they can achieve by working with you.
